Discover the Top Reasons to Visit Tequila: A Spirited Mexican Experience

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November 29, 2023
12 min read

Tequila, a small town nestled in the state of Jalisco, Mexico, is more than just the birthplace of the world-renowned alcoholic beverage that bears its name. With its rich history, vibrant culture, and picturesque landscapes, Tequila has emerged as a must visit destination for travelers seeking a fun authentic Mexican experience. 

From exploring volcanoes to indulging in tequila tastings at traditional distilleries, there are countless reasons why I think this charming town should be on every adventurer's bucket list.

Stepping foot into Tequila is like stepping back in time. As you wander through its cobblestone streets lined with colorful colonial buildings and centuries-old haciendas, it's easy to feel transported to another era. Let’s take a look at what makes this place special.

If you have any concerns and question is Tequila Safe? Be sure to click through to our guide. You really don't have a lot to worry about here.

Discover the best experiences and local attractions with our Tequila city guide.

Tequila Distilleries

When it comes to Tequila, you can’t ignore the allure of visiting the renowned distilleries that produce this beloved spirit.

Tequila, like champagne, can only be produced in certain regions of Mexico, primarily in the state of Jalisco (but also in Nayarit and Michoacan). So why not take advantage of being in this tequila-wonderland and immerse yourself in the fascinating world of distilleries?

One notable distillery worth exploring is Casa Sauza, which has been crafting tequila for over 140 years. As you step foot onto the premises, you'll be greeted by rows upon rows of blue agave plants stretching as far as the eye can see.

The experienced tour guides will take you through every step of the tequila-making process – from harvesting and cooking the agave hearts in traditional stone ovens to fermenting and distilling the juices into liquid gold. And yes, you'll have a chance to taste their exceptional range of tequilas at the end – a true treat!

Another must-visit distillery is Jose Cuervo's La Rojeña – an institution that has been producing tequilas since 1758! As you wander through its historical corridors, adorned with vintage photographs and memorabilia, you'll gain a deep appreciation for the rich heritage behind this iconic brand.

Witnessing their skilled jimadores expertly harvest mature agave plants with their razor-sharp coa tools is awe-inspiring. The knowledgeable guides will take you back in time with tales about how each bottle contains centuries' worth of tradition and craftsmanship that make every sip special.

So whether you're a seasoned tequila enthusiast or simply curious about how this magical elixir comes to life, visiting Tequila's renowned distilleries promises an immersive experience like no other. Prepare to be captivated by age-old processes and indulge your senses in exquisite flavors that are sure to leave a lasting impression.

UNESCO Heritage monument in Tequila, Jalisco
UNESCO Heritage monument in Tequila, Jalisco

Cultural and Historical Significance

When it comes to cultural and historical significance, Tequila has a rich and vibrant heritage. This charming town is nestled in the heart of Mexico's Jalisco state, which happens to be the birthplace of Tequila. As you wander through its cobblestone streets, you'll find yourself immersed in a tapestry of stories that date back centuries.

One of the most notable aspects of Tequila's cultural significance lies in its designation as a UNESCO World Heritage site. This recognition highlights its importance as the cradle of tequila production and its pivotal role in Mexico's history.

As you explore the town, you'll encounter numerous distilleries and haciendas where tequila production methods have been passed down through generations. From witnessing the traditional agave harvesting process to observing how it is transformed into the beloved spirit, every step offers a glimpse into this timeless tradition.

In addition to tequila-related heritage, Tequila boasts several fascinating historical sites that are worth exploring. The imposing Santiago Apóstol stands tall as a testament to Mexican Baroque architecture and serves as a reminder of the town's deep-rooted religious customs.

Nearby, you can visit Museo Nacional del Tequila, which delves into the history and cultural significance of tequila with informative exhibits showcasing vintage tools used in its production. Immerse yourself in this world by taking guided tours or attending workshops offered by local experts who are passionate about preserving their cultural legacy.

Tequila is not just an intoxicating beverage; it's an integral part of Mexico's identity and history. The blend of tradition and innovation makes it an enchanting destination for those seeking an immersive cultural experience unlike any other.

Tequila Tasting and Bars

When it comes to tequila, one cannot miss the chance to indulge in the delightful experience of tequila tasting.

Tequila bars are scattered throughout the town, offering a wide variety of tequila brands and flavors for every palate. Whether you are a novice or a connoisseur, there is something for everyone to explore.

As you step into one of these lively establishments, you'll be greeted by an array of tequila bottles lining the shelves. 

From blanco (white) tequilas with crisp and pure flavors to reposado (rested) tequilas aged in oak barrels for at least two months, each sip tells a story that reflects the craftsmanship behind this iconic spirit. One popular spot is La Cata, known for its extensive selection of more than 400 tequilas from various distilleries across Mexico.

Here, you can embark on a journey through time as you taste vintage tequilas that have been carefully preserved over the years.

The ambience is cozy and intimate, allowing you to savor each sip while engaging in conversations with fellow enthusiasts. As night falls, Tequila's nightlife comes alive with vibrant bars offering creative cocktails infused with this spirited elixir.

Don't miss out on trying unique concoctions like Jalapeño Margaritas or Paloma Spritzers – refreshing blends that highlight both traditional flavors and modern mixology techniques. 

Whether it's enjoying live music or joining locals in cheerful celebrations, these bars provide an energetic atmosphere where people come together to revel in the joyous spirit of Tequila.

Natural Attractions

When it comes to natural attractions, Tequila has so much to see! This picturesque town is surrounded by stunning landscapes that will take your breath away. I was mesmerized driving into town.

Agave field with Volcan de Tequila towering in the background.
Agave field with Volcan de Tequila towering in the background.

One of the most popular natural attractions in the area is the impressive Tequila Volcano, also known as "Volcan de Tequila." Standing at over 9,000 feet tall, this majestic volcano offers breathtaking panoramic views of the entire region. Hiking up to its summit is a challenging but rewarding adventure for nature enthusiasts and avid hikers.

If you're looking for a more tranquil experience, head over to the nearby Los Azules waterfalls. Nestled amidst lush greenery, these cascades offer a refreshing escape from the hustle and bustle of everyday life.

The crystal-clear turquoise waters create a picturesque setting that will make you feel like you've stepped into a postcard. Take a dip in one of the natural pools or simply relax on the rocks while listening to the soothing sound of rushing water.

In addition to these highlights, Tequila's surroundings are also dotted with agave fields as far as the eye can see. The blue agave plant is not only used to produce tequila but also adds an enchanting touch to the landscape with its striking appearance. 

Whether you're an avid hiker seeking adventure or someone who enjoys immersing yourself in serene natural settings, Tequila's abundance of natural attractions will give you plenty of memories to make.

Cultural Experiences

Tequila is not just a drink; it's a fun cultural experience that will immerse you in the rich traditions and vibrant heritage of Mexico. When visiting Tequila, prepare to be captivated by the various cultural experiences that await you.

One of the most fascinating cultural aspects of Tequila is its connection to agave cultivation and the ancient methods still used today. Take a trip to one of the traditional haciendas, where you can witness firsthand the time-honored process of harvesting and processing agave plants.

The Jimadores, skilled agave farmers, will show you how they expertly harvest mature blue agave plants using a coa—a long-handled tool with a sharp blade. You can even try your hand at this centuries-old tradition, feeling the satisfaction as you skillfully remove each piña (the heart of the agave plant).

As you engage in this laborious but fun activity, surrounded by sweeping blue landscapes dotted with rows upon rows of agave plants, you'll really gain an appreciation for the dedication and craftsmanship required to produce tequila. 

To truly take in Tequila's culture, attending local festivals is an absolute must.

The National Tequila Fair held annually in late November brings together locals from surrounding towns and tourists alike for an extravaganza celebrating all things tequila. Street stalls offer an array of traditional foods like tamales and tortas ahogadas (a sandwich drowned in spicy sauce), while musicians fill the air with lively mariachi tunes.

Here you’ll see captivating dance performances that showcase Mexico's rich folkloric traditions, such as Jarabe Tapatío (Mexican Hat Dance) or Danza de los Viejitos (Dance of the Old Men). 

These lively festivals not only celebrate tequila but also serve as melting pots for Mexican culture, providing an opportunity to interact with locals, learn traditional dances, and create lasting memories. 

It’s times like these where you can immerse yourself in the cultural experiences Tequila has to offer, and you'll leave with a profound appreciation for the traditions that surround this iconic Mexican spirit.

Tequila Train Excursion

One of the most exciting and unique experiences you can have in Tequila is taking a ride on the Tequila Express. This thrilling excursion allows you to immerse yourself in the rich history and culture of tequila production while enjoying breathtaking views of the agave fields and picturesque Mexican countryside.

The Tequila Train takes you on a journey through the heartland of tequila production, starting from Guadalajara and winding its way to the town of Tequila. As you board the train, you'll feel an instant sense of anticipation and excitement, knowing that you're about to embark on a memorable adventure.

The inside of the Tequila Express (from

The vintage-style train cars are beautifully restored, evoking a sense of nostalgia for bygone eras. During the scenic ride, knowledgeable guides provide fascinating insights into the tequila-making process, sharing stories about how this iconic drink is crafted from start to finish.

You'll learn about the different types of agave plants used in tequila production, as well as how they are harvested and distilled. It's a captivating experience that will deepen your appreciation for this beloved Mexican spirit.

As the train chugs along, passing fields adorned with rows upon rows of blue agave plants, you can savor delicious samples of tequila from renowned distilleries located along the route. You'll have an opportunity to indulge in tastings while surrounded by stunning natural landscapes that seem straight out of a postcard.

The flavors come alive as sommeliers guide you through each sip, explaining nuances and highlighting distinctive characteristics. Upon arrival in Tequila town, you'll have time to explore its charming streets lined with colorful houses and artisanal shops offering handmade crafts and souvenirs.

You can also visit historic distilleries where generations-old techniques are still used to produce tequila, providing a glimpse into the time-honored traditions that have made this beverage world-famous. The Tequila Train excursion is truly an unforgettable experience, blending education, entertainment, and breathtaking scenery.

It allows you to fully immerse yourself in the world of tequila while creating lasting memories that will stay with you long after the journey comes to an end. So hop aboard and let the Tequila Train take you on a delightful adventure through this intoxicatingly vibrant region of Mexico.

Friendly Locals

One of the most delightful aspects of visiting Tequila is the warm and welcoming nature of its locals. From the moment you step foot in this charming town, you'll be greeted with smiles and open arms. The locals take immense pride in their heritage, and they are eager to share their love for Tequila with visitors from all over the world.

Whether you're strolling through the cobblestone streets or exploring one of the local markets, you'll find that everyone is quick to offer a friendly "¡Hola!" or give a smile. In addition to being welcoming, the locals in Tequila are also incredibly knowledgeable about their town's history and traditions.

They take great pleasure in guiding tourists through their beloved pueblo, pointing out significant landmarks, and recounting fascinating stories about Tequila's past. You might have the chance to meet local artisans who have been crafting beautiful pottery or weaving intricate textiles for generations.

Prepare yourself for a trip filled with heartwarming encounters and meaningful connections that will make your visit to Tequila truly unforgettable.

Taste Authentic Cuisine

One of the top reasons why you should visit Tequila is to indulge in its mouth watering authentic cuisine. When it comes to food, Tequila does not disappoint. Get ready to tantalize your taste buds with a wide array of traditional dishes that reflect the rich culinary heritage of this charming Mexican town.

Start your gastronomic adventure by trying the famous birria, a savory stew made with tender chunks of meat, typically beef or goat, simmered for hours in a flavorful blend of spices and chili peppers. The slow cooking process ensures that the meat becomes incredibly tender and succulent, infused with the aromatic spices and herbs.

Served with warm tortillas and accompanied by fresh salsa, onions, and lime juice, birria is an absolute delight that will leave you craving for more. 

Another must-try dish in Tequila is the traditional Pozole. This hearty soup features hominy corn cooked in a flavorful broth along with tender pork or chicken. The corn kernels are soaked overnight and then boiled until they become plump and chewy. 

The broth is seasoned with various herbs and spices like garlic, onion, oregano, and chili peppers which give it a rich depth of flavor. Served piping hot with toppings such as sliced radishes, shredded lettuce or cabbage, diced onions, lime wedges, and crispy tortilla chips on the side for dipping – Pozole is my comfort food! I love how the flavors and textures combine into something so delicious.

Aside from these iconic dishes, Tequila also offers an abundance of street food options available. From delicious tacos filled with grilled meats or marinated seafood to crispy churros dusted with cinnamon sugar – every bite will transport you deeper into the heart of Mexican cuisine.

Don't forget to sample some traditional sweets like cajeta (caramel made from goat's milk) or jericallas (a custard-like dessert similar to flan). Whether you're dining at a humble street stall or a cozy restaurant, Tequila's authentic cuisine is a true culinary adventure that you won't want to miss.

Don Javier, founder of La Capilla in Tequila, Jalisco.
Don Javier, founder of La Capilla in Tequila, Jalisco.

Visit La Capilla

When you visit Tequila, one place you simply cannot miss is La Capilla. Tucked away on a side street in the heart of the town, this unassuming bar holds an incredible amount of charm and history. La Capilla is the oldest tequila bar in the city and also where the famous Batanga drink was created.

As soon as you step through the doors, you'll feel like you've been transported back in time. The interior is cozy, with dim lighting and walls adorned with vintage photographs and memorabilia.

The star of the show at La Capilla is undoubtedly its founder and legendary bartender, Don Javier Delgado Corona. Known affectionately as "Don Javier," he has been serving up drinks at La Capilla for over 50 years.

Don Javier is a true master of his craft, effortlessly concocting some of the most delicious cocktails you'll ever taste. His signature creation is the Batanga—a refreshing mix of tequila, lime juice, and Coca-Cola served in a salt-rimmed glass.

Of course we ordered the Batanga, the drink that was created at La Capilla in Tequila, Jalisco.
Of course we ordered the Batanga, the drink that was created here.

When it comes to visiting La Capilla, timing is everything. The bar opens at 10 am and during it's not uncommon to find a line forming even before then. We were lucky enough to visit during the week and had the place to ourselves and a few local patrons.

Once inside, take your time to soak up the ambiance and watch Don Javier work his magic behind the counter. It's truly mesmerizing to see him expertly mix drinks with flair and precision.

La Capilla may be small in size but it packs quite a punch when it comes to delivering an unforgettable experience. Here you can see history coming to life.

From its rustic decor to its friendly atmosphere and, of course, its legendary drinks, this hidden gem is a must-visit for anyone exploring Tequila. So, make sure to add La Capilla to your itinerary and savor an authentic taste of Tequila's rich history and vibrant culture.

Participate in the Traditional Jima Harvesting Process

One of the most remarkable experiences you can have in Tequila is participating in the traditional Jima harvesting process. This ancient technique has been used for centuries to harvest the blue agave plants, which are the key ingredient in tequila production.

The Jima is an event that brings together locals and visitors alike, creating a sense of community and camaraderie. During the Jima, participants gather early in the morning, equipped with sharp tools called coas and machetes.

Guided by skilled jimadores, they venture into the agave fields, where rows upon rows of majestic blue agave plants stretch out as far as the eye can see. As you join in this labor-intensive activity, you will not only appreciate the hard work that goes into tequila production but also gain a deeper understanding of Mexican culture and traditions.

As you carefully slice off each leaf from the agave plant with your coa or machete, you will begin to appreciate its sturdy structure and succulent heart known as "piña." The jimadores will teach you how to identify when an agave plant is ready for harvest by examining its size, color, and texture. They will share their wisdom on how to avoid damaging yourself or others during this intricate process.

This hands-on experience allows you to connect with nature while learning about the artistry behind tequila production. It's a transformative experience that truly immerses you in Tequila's rich heritage.

Enjoy Cantaritos in Tequila Jalisco

Enjoy Cantaritos

When visiting Tequila, a small town in the western state of Jalisco, Mexico, you simply cannot miss out on the delightful experience of sipping Cantaritos. These refreshing clay pot cocktails are a local specialty. You’ll be able to get them from steet vendors (yes you can drink publicly) or from cantinas.

Cantaritos are traditionally made by mixing tequila (of course!), grapefruit soda, orange juice, lime juice, and a splash of salt for that perfect tangy twist. The mixture is poured into clay pots known as "jarritos," which not only add an authentic touch but also help keep your drink ice-cold even in Mexico's warm climate. They are great for hot days!

As you take your first sip from these earthy vessels, you'll be instantly refreshed by the citrus flavors that burst onto your palate. The combination of tart grapefruit soda and zesty lime juice perfectly balances out the boldness of tequila, creating a blend that is both flavorful and refreshing. 

To fully immerse yourself in this memorable experience, order some traditional Mexican snacks to accompany your Cantaritos. From mouthwatering tacos al pastor with marinated pork topped with fresh pineapple to crispy chicharrones (pork rinds) sprinkled with chili powder, there’s plenty of flavorful treats to be had!

It's not just a drink; it's an experience that will leave you with lasting memories of this unique Mexican town. Cheers to embracing the local culture one sip at a time!


Visiting Tequila is an experience that promises to captivate all your senses. From exploring the world-renowned tequila distilleries to immersing yourself in the rich cultural heritage of this charming town, there is something for everyone.

The opportunity to taste authentic tequila and learn about its production process will leave you with a newfound appreciation for this beloved Mexican spirit. The natural beauty surrounding Tequila is equally mesmerizing, with picturesque landscapes that invite you to explore and connect with nature.

Whether it's hiking through lush agave fields or marveling at the stunning vistas from atop the dormant volcano of Tequila Volcano National Park, there are plenty of opportunities for outdoor adventure. Furthermore, Tequila's warm and welcoming locals are sure to add an extra layer of authenticity to your visit.

Once you visit, you’ll be able  to appreciate not only the tequila itself but also the craftsmanship behind it. Visiting Tequila promises a truly immersive experience where you can indulge in local traditions while embracing all that this enchanting destination has to offer. Read more on traversing the city in our how to get around Tequila guide.

So why wait? Embark on this extraordinary journey and discover why Tequila holds a special place in the hearts of those who visit it - leaving behind fun memories that will inspire you to return time and time again.


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Written by:

I consider myself a world-travelling nomad and a foodie at heart. Born in Germany and raised in East Tennessee, my passion for exploration has taken me all over the planet - exploring unfamiliar lands and cultures is what truly inspires my soul!
I live outside of Doha and consider myself an inside expert on all things Qatar. I love exploring all the country has to offer and look forward to giving you valuable insights of where I call home!
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